Use of mobile positioning data to calibrate holiday and business trip surveys
Objective and implementation
In the frame of quarterly sample surveys, the national travel behaviour of people aged 15 years and over living in Austria is portrayed. Each quarter, about 3 500 selected domestic residents aged 15 and over are surveyed by telephone or - since 2020 - also via a web questionnaire (population of about 7.3 million people).
The surveys concern holiday and business trips with (overnight trips) and without overnight stays (same-day trips) in Austria and abroad. In addition to the profile of domestic and international trips (length of stay, travel destination, month of departure, purpose of travel, type of accommodation, booking, means of transport and expenses), the profile of travellers and non-travellers (socio-demographic characteristics, reasons for not traveling) is recorded.
With regard to the interpretation of the results, it should be noted that they are based on retrospective surveys over a previous reporting period, which can lead to further bias due to memory problems.
Due to the relatively small sample size (3 000-3 500 people per quarter), there are high fluctuations regarding individual destination countries but also other aggregates (e.g. expenditure). Thus in the past (particularly when comparing 2018 to 2019), implausible changes have occurred, which was possible due to variations caused by random samples.
In order to further improve the quality of the results, the use of additional or new data sources has been evaluated („Big Data“- e.g. mobile positioning data) and alternative ways of collecting data have been analysed for some time now.
Since the mobile phone market is almost saturated and there are no roaming fees in EU-countries, which are the most important destination countries for people living in Austria, the information from active Austrian SIM cards abroad is used to compensate these statistical variations and thus stabilize the results.
The objective of the project is to check the plausibility of the results of the sample survey "holiday and business trips" with cell phone data or to improve their quality. In this regard it is also important to analyse the inaccuracy of the results that arise from the use of the mobile phone data.
For this purpose, the reporting years 2018 and 2019 were used jointly as a basis for aligning the figures from the mobile phone data with the surveys´ figures. A linear model was estimated for this, which has the logarithmized monthly values of the survey as a dependent variable and the logarithmized monthly values of the mobile phone data as an independent variable. This model is partially estimated for selected countries (Germany, Italy, Switzerland incl. Liechtenstein, Slovakia, Slovenia, Czech Republic, Hungary, France, Spain, Croatia, Greece) and jointly estimated for all other countries.
The adjusted values of this model serve as the basis for the provision of key figures, which are aggregated per quarter.
Innovation within the project
The innovation lies in the use of mobile phone data to calibrate the extrapolation weights of the sample survey for holiday and business trips.
From 2011 onwards, the possibilities of using data based on mobile positioning data have been investigated. A1 was won as a cooperation partner, and a cooperation agreement has been applicable from 2021 onwards.
The A1 mobile phone data provide information on the number of active A1 SIM cards abroad. Each SIM card is only counted once within a 24-hour time slot. This information is available for the entire years 2018 and 2019. This value is set in relation to the number of overnight stays per destination country and the number of same-day trips, as in both cases people are within the respective destination country.
Interpretation of the results
Considering that currently only data from one mobile phone operator (albeit the largest) is available, a possible selection bias regarding certain groups of people (and thus destination countries) might be possible. This can lead to deviations in the destination country proportions of the officially published results as well as to breaks in time series.
Further information, project results
After an experimental test phase, the data is now being used in order to improve sample estimates from the holiday and business trip survey.
See rapid report for the Reporting Year 2019 (in German only).